![]() ![]() So what we have here is one game idea which is easy to promote but not profitable and one game idea which is profitable but not easy to promote. Easy to monetize - Candy Crush has already figured out how to turn a match-3 game into a gold mine, so you can simply copy their monetization strategy.They are not difficult to make, the graphical assets are mostly static images and yet they provide hours upon hours of gameplay. ![]() Easy to develop - Match-3 puzzle games are a tried and true formula.Some customers will recognize it as a match-3 game, but now you are facing the difficulty to show how your match-3 game is different from all the others they already played. They have no idea what's the goal of the game or how it plays. The customer can't make any sense of that screenshot. Hard to represent in marketing - it looks really complicated and cluttered.The game on the right, on the other hand: And as a game which consists mostly of content, it's not good for long-time player retention either. Difficult to monetize - there is no good obvious way to add microtransactions to such a game.But such puzzles have no replay value, so you get relatively little playtime out of all that effort. You need a smart game designer to come up with the puzzles and a good artist to create the assets for it. Difficult to develop - designing puzzles like that takes a lot of time. ![]()
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